Protective Packaging And Logistics
Logistics, shipping, and customer experience share a symbiotic relationship: all of these cannot exist without each other. In simple words, logistics is the supply chain management process, which involves monitoring, managing, organizing, and directing the supplies. Shipping is a crucial process in this regard because it deals with the transition of a package towards its destination. All these factors contribute simultaneously to build a perception of your brand in the minds of your customers.
Both logistics and customer satisfaction share a close relationship. That is because logistics determine when your package will arrive at its destination. Another reason is that it affects the shape of the package when it reaches the customer’s doorstep.
That said, things come down to how you package your product. While careful handling and a smooth transition are necessary, there is no denying the fact that your product remains exposed to the risk of damage if it is not secured well with high-quality packaging materials. Not only will it help you make sure that your product remains safe during transit and reaches its destination in a good shape, but it also serves as a marketing tool for your product and brand. Remember, frequent product returns can affect your company’s bottom line in the worst way possible. The best way to avoid such a problem is to package your product to secure it from the impact of shocks and drops.
So, what is protective packaging, and what strategy should you choose to protect your product before shipping? We will discuss it in the remaining part of this article.
- First and foremost, you have to customize your product packaging. It could mean adding custom box inserts to make sure that your product fits in the box without any room to move around. These inserts are usually made of cardboard or custom pulp mold. You can use regular slotted cardboard for a package that has to cover a distance. You can also use foam or custom cardboard dividers to make sure that your product has little room to move around in the box.
- Another way to secure your product for shipping is the use of packing peanuts. Nonetheless, these little objects are not quite good from the perspective of their recyclability, despite the benefits they offer in terms of package safety. You may want to look at the material used in the making of these peanuts before buying them. The ones manufactured from corn starch are the most ideal because of their recyclability and ability to protect your goods during transit. Corn starch-based packing peanuts are also biodegradable, which means that they are not going to contaminate the environment if not disposed of properly.
- Another most important consideration is the size of the package. You have to make sure that the custom box you use fits the product nicely. Its benefit is that you will be able to save on the packaging costs by making your package acquiring less space. It also means that you will be able to ship more products in a single shipment.
These are the packaging best practices that benefit your entire supply chain process. You may want to discuss this with your packaging supplier or consultant if you have any questions in this regard.